When trying to change my printer settings I received a message stating that I needed a username and password for the printer application. Now I knew I was in trouble given that I had never created a username or password for the printer. After spending 40 min of totally unproductive time reading the Brother printer manual and trying everything I could think of, I emailed the online Brother support. To be honest I had extremely low expectations (a) of a prompt reply (five days ago I had phoned Serengeti Eyewear International and am still waiting a reply) and/or (b) of actually solving my problem. Less then six hours after my email I received a reply. Through a series of short email correspondences over the next 30 minutes, my problem (totally unintuitive as I had to key in computer code) was solved. Well done Brother for the prompt reply and actually adding value to my day. Are you responding promptly to your customers, and what value are you adding?