Executive Communication

Superb Leaders Communicate Superbly. This is one of the things that happens when they don’t.

ARTICLE

Chief Executives Lack Credibility – Study

By Julian Lee – The Age

An academic, a non-government organisation or a person on the street are regarded as more credible sources of information about a firm than its own chief executive, a study has found.

The picture was even worse for governments in an election year, because people were more likely to trust businessmen before politicians, the survey by public relations firm Edelman said. Only 38 per cent of high-income earners surveyed said they listened to what a firm’s most senior executive had to say when they were formulating a view on a company.

But businesses can take heart that during the last year their standing has risen – in last year’s survey the figure was only 19 per cent.