Being in an inner-city apartment, my outside windows get pretty dirty pretty quickly. However, these are cleaned as part of the building maintenance. My inside windows? Well, let’s just say they have needed cleaning for a couple of months. On a weekly basis I have seen different window cleaners cleaning the shop fronts in the street below. On approaching them all (five in total), I have told them my needs (clean inside windows), not asked about price as it was not a critical variable, given them my business card, and told them I would work around their schedule. Each window cleaner stated they would call me. Not one did. No, not one. Here I am as a customer approaching them (no marketing on their part), not concerned about price, and very flexible on timing. Am I the ideal customer or what? How simple was that for them? Apparently not that simple! What simple opportunities are you missing?